From August 28 to September 3, 2025, Shengtian Salted Egg Cookies 180g are available at a special promotional price at AEON Binh Duong. The product is discounted from 75,000 VND to only 49,000 VND, marking its first promotional campaign at the store with an exceptionally attractive offer.
Hieu Lam and Striking join My Gym Vietnam at the Open Day event, bringing children the opportunity to experience American-style physical activities in a colorful and energetic environment. The event also features fun moments with Striking popping candy, creating a lively and memorable weekend for the whole family.
Hieu Lam Trading & Services Co., Ltd. participates in the Thailand Shopping & Food Fair 2025, celebrating the vibrant Songkran New Year festival of Thailand. The event, Thailand – ASEAN Shopping & Food Fair, takes place at the Thu Duc City Children’s House, bringing together cultural activities, food experiences, and shopping opportunities in a festive atmosphere.
Hieu Lam and Striking will participate in THAIFEX – Anuga Asia 2025, taking place from May 27–31, 2025 at IMPACT Muang Thong Thani. This is one of the largest international trade fairs in Asia for the food and beverage industry, bringing together businesses, distributors, and F&B professionals from many key markets around the world.
As part of its strategy to build relatable content on TikTok, Hieu Lam collaborates with the channel Gia Dinh Coca, where everyday family activities are captured in a natural and authentic way.
Hieu Lam continues to develop its product experience content series on TikTok through a collaboration with Jenny Huynh, one of the most influential young content creators, especially among Gen Z audiences.
Com Tuoi Tho is a content channel rich in nostalgic elements, recreating familiar dishes and memories associated with the childhood of many generations of Vietnamese people.
Hieu Lam continues to expand its product experience content series on TikTok through a collaboration with the channel Bep Nha Quynh – a familiar family-oriented content channel that focuses on cooking, daily life activities, and content related to children.
In Hieu Lam’s culinary content project on TikTok, the company collaborates with TikToker Milo On Diet, a content creator well known within Vietnam’s community that enjoys mukbang and food review videos. The project aims to introduce products in a natural and relatable way, aligning with the entertainment habits and consumption preferences of young audiences.
Hieu Lam partners with TikToker Toc Vang Hoe to produce a culinary content project. Toc Vang Hoe is a familiar TikToker within Vietnam’s community that enjoys mukbang videos and food reviews.