Who We Are
Hieu Lam IEST Co., Ltd (Hieu Lam Import Export Service Trading Co., Ltd) was established in 2015 and is a reputable entity in the import and distribution of Fast-Moving Consumer Goods (FMCG) in Vietnam. With over a decade of development, Hieu Lam has steadily affirmed its position through professional operations, integrity, strong partnerships, and the quality of every product we bring to the market.
We possess a widespread distribution network from North to South, encompassing modern retail systems, hypermarkets, and traditional trade channels. This capacity to meet diverse market demands has made Hieu Lam a trusted partner for many international brands looking to expand their operations in Vietnam.
Guided by a commitment to sustainable development, we constantly strive to be a dedicated companion and a reliable partner to international brands, delivering safe, high-quality, and valuable products to Vietnamese consumers.
Our Vision
To be the most trusted companion for international packaged food and beverage brands, working hand-in-hand to build a sustainable and thriving presence in the Vietnamese market.
Our Mission
For manufacturers & investors: To provide a transparent operational foundation, powered by deep local insights and high-efficiency distribution solutions that simplify your entry into Vietnam.
For retailers: To ensure a reliable supply of premium products while providing dedicated sales support that helps our retail partners maximize revenue and long-term value.
For consumers: To bring world-class quality and the finest global flavors to the daily lives of Vietnamese people.
Core Values
Integrity
Transparency
Responsibility
Understanding
Connection
Flexibility
Core Competencies Why choose and trust in Hieu Lam?
Deep understanding of the Vietnamese food market
Nationwide distribution system
Practical Trade Marketing capabilities
Transparent reports, clear data
Long-term partner mindset
90%
of the market4000+
General trade8000+
Modern tradeOur History and Development
90% Market Coverage
Products distributed by Hieu Lam reached nearly 90% market coverage, present at more than 8,000 points of sale including hypermarkets, supermarkets, convenience stores, and reputable specialized retail chains nationwide.
2024
2023
Modern Trade (MT) Exclusivity
Hieu Lam became the exclusive distributor within the Modern Trade (MT) channel for Ovaltine marshmallows and Disney-themed products under the Pack Rite brand.
Nationwide Distribution Expansion
Our distribution network expanded to over 30 distributors across the country, creating a solid foundation for increasing market coverage and scale.
2020
2017
Exclusive International Brand Distribution
Hieu Lam became the exclusive distributor of Striking Popping Candy (Hong Kong) in Vietnam and the exclusive importer of Sheng Tian biscuits (Taiwan), affirming our capability to connect and successfully launch international brands.
Establishment
Hieu Lam was officially established, marking its first steps in the distribution and brand development of Fast-Moving Consumer Goods (FMCG) in the Vietnamese market.
2015