What We Do
Trade & Distribution Partner for International Food Brands in Vietnam
Hieu Lam is a professional trade partner specializing in the import, distribution, and market activation of food products in Vietnam. We support international brands in entering and expanding sustainably through a comprehensive suite of solutions: Market Research - Product Strategy - Import & Legal - Distribution - Trade Marketing - Sales Tracking.
01
Market Entry Strategy
Analyzing the Vietnamese market to identify suitable segments, sales channels, pricing structures, product portfolios, and development roadmaps.
02
Import & Legal Compliance
Managing the entire process: legal documentation, food safety declarations, labeling, logistics, and quality inspections.
03
Nationwide Distribution
A multi-channel distribution system: Modern Trade (MT), General Trade (GT), convenience stores, mini-marts, and local retail chains.
04
Sales Activation & Trade Marketing
Developing and executing display programs, promotions, activations, and training for sales teams and agents.
05
Monitoring & Growth Optimization
Providing sell-in / sell-out reports, analyzing consumer trends, and recommending strategic adjustments for sustainable growth.
