Distribution Network
Hieu Lam connects global FMCG brands with more than 4,000 traditional retail outlets and 8,000 modern retail points across Vietnam.
Modern Trade (MT)
Our brands are widely distributed through supermarkets, hypermarkets, convenience stores, food stores, snack shops, and mother & baby stores across the country:
Supermarkets & hypermarkets:
Big C (Go! - Tops Market), Co.opXtra, Co.opMart, AEON, Mega Market, Lotte Mart, Fujimart, BRG Mart, Lan Chi Mart, Finelife, etc.
Convenience stores (CVS) & food stores:
WinMart+, Bach Hoa Xanh, Satra Foods, Co.op Smile, Kingfood Mart, T-Mart, Mini Stop, FamilyMart, GS25, Circle K, B’s Mart, Cheers, Miniso, 7-Eleven, Daiso Japan, etc.
Other channels:
Farmer’s Market, Vitamin House, Genshai, Playtime Kids Club, Bibo Mart, KidsPlaza, Gmarket, Con Cưng, Oh! Some, MiO MiO, etc.
General Trade (GT)
Hiểu Lam has built an extensive distribution network with thousands of grocery stores, agents, and retail outlets stretching from urban centers to rural Vietnam. We maintain a dedicated support team to provide prompt care and training, ensuring our retail partners are always empowered and well-supported.
Corporate customers (B2B)
We cater to hospitals, schools, and large enterprises across Vietnam, providing premium snack brands specifically selected for corporate hospitality and guest reception.
